Adam Cooper 
If you’re considering starting a Shopify store, one of the big questions you might have is whether or not you need to form an LLC before you begin selling. In this article, we’ll look at the legal requirements for online businesses and discuss the benefits of forming an LLC (aka limited liability company) specifically for … Read more
Getting the attention of your target audience is an ongoing challenge. But product endorsements are a powerful way of using an endorser’s credibility to influence consumers’ buying decisions. So what is product endorsement exactly, and how can it make a difference in your marketing campaigns? We’ll explore the concept of product endorsement and its various … Read more
DTC (direct-to-consumer) marketing helps you stand out and deliver more value to your customers. But what is DTC marketing exactly, and how can you effectively incorporate it into your strategy? In this blog post, we’ll explore the key elements of a successful direct-to-consumer marketing strategy and how a DTC strategy cuts through the clutter and … Read more
Understanding the customer journey has many benefits. In this article, we will answer the common question, “What is customer journey?” and discuss how you can optimize it for your business. We will dig deep into the concept and its various stages and explore how defining and mapping the customer journey can help you create a … Read more
You’ve probably seen product placement before but didn’t even realize it. But what is product placement exactly, and how does it work? Have you ever watched a movie or TV show and noticed a character using a popular smartphone or drinking a well-known soda brand? Or perhaps you’ve played a video game where a character … Read more
Understanding the buyer’s journey allows you to customize your marketing funnel, content, and sales processes for the buyer. But what is the buyer’s journey from lead to customer, and how can you tailor your sales and content to match? In this article, we will explore the prospective customers’ path from the buyer’s perspective and highlight … Read more