What Is Curated Content? Benefits, Best Practices, and Tools

what is curated content

Curated content is a great way to boost engagement, keep your readers interested, and speed up your social media tasks. Content curation enables you to present engaging, informative, and inspiring content handpicked from reliable sources, freeing up your day and improving your social media presence.  So what is curated content, how is it created, and … Read more

What Is a Content Calendar? How to Organize and Plan Content

what is a content calendar

Creating and using a content calendar helps you organize your goals, streamline the creative process, and measure long-term success — all while empowering your team with tangible deadlines and specific objectives. But what is a content calendar exactly, and how can you best use one? Here’s everything you need to know to elevate your content … Read more

What Is Guerrilla Marketing, and Is It Right for Your Business?

what is guerrilla marketing

Guerilla marketing can draw major attention to your business. This marketing strategy is widely used to help promote brands of all sizes in an unconventional way. But what is guerrilla marketing, and could it work for your brand? Learn about this edgy marketing tactic below, including the definition, pros, cons, and examples. Key Takeaways What … Read more

What Is Brand Awareness? Definition, Benefits, and Examples

what is brand awareness

Brand awareness increases your company’s visibility and recognition. But what is brand awareness exactly, and how can you create a strategy to increase yours? A well-crafted brand can help potential customers learn what makes your business unique while also building trust with existing customers. In this post, we’ll explore the fundamentals of branding and how … Read more

What Is Pipeline Marketing, and How Does It Help Convert Leads?

what is pipeline marketing

Pipeline marketing allows you to keep a continual pipeline of leads. But what is pipeline marketing, and how does it help generate revenue? Keep reading for everything you need to know about this clever strategy. Key Takeaways What Does Pipeline Marketing Mean? Pipeline marketing combines marketing and sales strategies for an omnichannel approach that helps … Read more

What Is a Target Audience? A Beginner’s Guide

what is a target audience

A well-defined target audience is crucial for maximizing your marketing efforts and boosting the ROI of your campaigns. By pinpointing the right people to reach, you can optimize your approach and effectively allocate resources instead of funneling thousands of dollars into fruitless marketing channels. So, what is a target audience? It refers to the ideal … Read more

What Is a Microsite? Definition, Benefits, and Examples

what is a microsite

Do you own a business and want to expand your online presence? A microsite may be just what you need. Having an innovative way to engage with customers is essential for any business that wants to get more exposure, traffic, leads, and customers. But what is a microsite, and what are the benefits of having … Read more

What Is a Marketing Funnel, and How Do You Create One?

what is a marketing funnel

Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important?  Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more