Barbara Lawson 
Performance marketing helps you drive results and get the attention of your target audience. But what is performance marketing, and how does it differ from traditional marketing techniques? In this blog post, we’ll answer these questions and explain why you should consider using performance marketing for your business. Key Takeaways Performance Marketing Definition The goal … Read more
What is positioning in marketing, and why should it matter to you? More importantly, how will marketing positioning affect the success of your business? In this blog post, we’ll discuss the concept of positioning, how to develop a market positioning strategy, and share examples of successful brand positioning efforts. Key Takeaways Marketing Positioning Definition It’s … Read more
Owned media is affordable and helps you build brand authority. But if you’re wondering, “What is owned media?” this guide is for you. Keep reading to learn about the channels you can fully own, the benefits of prioritizing those channels, and how you can start your own comprehensive owned media strategy. Key Takeaways Owned Media … Read more
Gated content generates leads, drives conversions, and builds lasting relationships with your audience. Too often, marketers spend valuable hours creating great content only for it to fall short of their lead generation goals. That’s where gated content comes into play. It’s a powerful tool in your marketing toolbox and can even act as a hub … Read more
Integrated marketing allows you to create and deliver a unified customer experience. But what is integrated marketing, and how can you leverage it to boost your brand’s image and reach? Learn all about integrated marketing, explore its importance, and discuss strategies to successfully implement it in your business. Stay tuned for insights, examples, and practical … Read more
While you’re probably already aware of the term “market mapping,” do you truly understand the ins and outs of this invaluable tool? As a strategic business leader, you constantly strive to understand the competitive landscape and stay ahead of the curve, which makes effective market mapping essential. In this article, we answer the question “What … Read more
In today’s rapidly evolving world, it’s hard not to wonder if marketing as we know it might eventually become a thing of the past. With technological advancements happening at breakneck speed and consumer behavior shifting in response, it’s only natural to question whether traditional marketing techniques will still hold their ground in the face of … Read more
You’ve likely heard the term “B2B marketing” in various business circles, but what does it mean, and how does it differ from other types of marketing? If you’re in a business that caters to other businesses, understanding the intricacies of B2B marketing is crucial to your success. In this article, we’ll answer the question, “What … Read more
If you’re pursuing a marketing degree, you might wonder if you should consider getting a minor. While a marketing major can open up many job opportunities, having a minor can enhance your skill set and make you stand out in the job market. In this article, we’ll explore the top minors to complement your marketing … Read more
Branded content helps you create content that stands out and leaves a lasting impression. But what is branded content, and how can it benefit your marketing strategy? In this post, we explore the concept of branded content and its valuable role in modern marketing. We dive into the various types of branded content, share tips … Read more