Barbara Lawson 
Curated content is a great way to boost engagement, keep your readers interested, and speed up your social media tasks. Content curation enables you to present engaging, informative, and inspiring content handpicked from reliable sources, freeing up your day and improving your social media presence. So what is curated content, how is it created, and … Read more
Creating and using a content calendar helps you organize your goals, streamline the creative process, and measure long-term success — all while empowering your team with tangible deadlines and specific objectives. But what is a content calendar exactly, and how can you best use one? Here’s everything you need to know to elevate your content … Read more
Guerilla marketing can draw major attention to your business. This marketing strategy is widely used to help promote brands of all sizes in an unconventional way. But what is guerrilla marketing, and could it work for your brand? Learn about this edgy marketing tactic below, including the definition, pros, cons, and examples. Key Takeaways What … Read more
Brand awareness increases your company’s visibility and recognition. But what is brand awareness exactly, and how can you create a strategy to increase yours? A well-crafted brand can help potential customers learn what makes your business unique while also building trust with existing customers. In this post, we’ll explore the fundamentals of branding and how … Read more
Pipeline marketing allows you to keep a continual pipeline of leads. But what is pipeline marketing, and how does it help generate revenue? Keep reading for everything you need to know about this clever strategy. Key Takeaways What Does Pipeline Marketing Mean? Pipeline marketing combines marketing and sales strategies for an omnichannel approach that helps … Read more
Bounce rate can affect website traffic and how well you convert visitors into customers. But what is bounce rate, and how can it impact your business’s success? This blog post will walk you through exactly what bounce rate is, why it matters, and tips for reducing it so that more visitors are exposed to your … Read more
A well-defined target audience is crucial for maximizing your marketing efforts and boosting the ROI of your campaigns. By pinpointing the right people to reach, you can optimize your approach and effectively allocate resources instead of funneling thousands of dollars into fruitless marketing channels. So, what is a target audience? It refers to the ideal … Read more
Do you own a business and want to expand your online presence? A microsite may be just what you need. Having an innovative way to engage with customers is essential for any business that wants to get more exposure, traffic, leads, and customers. But what is a microsite, and what are the benefits of having … Read more
If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest blogging work well, but they aren’t the only options you have. Referral traffic is a great way to keep a steady stream of website traffic to your site, and it’s … Read more
Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important? Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more