What Are Social Signals, and Do They Affect Your Rankings?

what are social signals

Social signals are a powerful tool for businesses, marketers, and content creators alike to measure the success of their posts and campaigns. But what are social signals, and why are they crucial to your online marketing efforts? Social signals measure likes, comments, shares, views, reviews, follows, and more. By tracking these signals, companies can learn … Read more

What Is Keyword Density, and How Do You Calculate It?

what is keyword density

Keyword density is an important concept to understand when it comes to optimization. Whether you have a website or a blog, keyword usage is essential to content creation. But what is keyword density exactly, and why does it matter? Learn all about this topic below, including how to calculate keyword density. Key Takeaways What Does … Read more

What Is Negative SEO, and How Does It Work?

what is negative seo

Are you a business owner looking to stay one step ahead of the competition? You may have heard about something called “negative SEO” but might be uncertain about what it could do to your business. So what is negative SEO exactly, and how can it affect your site? Learn what negative SEO is and get … Read more

What Is Guest Posting? Everything You Need to Know

what is guest posting

No matter your industry, guest posting can help you attract more website traffic, increase brand awareness, establish yourself as a thought leader, and build backlinks. But what is guest posting exactly, and where do you start? Here’s everything you need to know to create a guest posting strategy for your own blog or website. Key … Read more

What Is Keyword Difficulty, and Why Is It Important?

what is keyword difficulty

Keyword difficulty stands out as the most crucial aspect common in all successful content marketing and SEO campaigns. This is largely due to its vital role in the strategic and comprehensive keyword research process. While there are several important factors to evaluate during keyword research, keyword difficulty, closely followed by search volume, garners the highest … Read more

What Is Technical SEO? A Beginner-Friendly Guide for Site Owners

what is technical seo

Whether running a business, writing blog posts, or trying to expand your social media presence, you likely have come across the term “SEO,” which stands for search engine optimization. But what is technical SEO, and how does it differ? While technical SEO can be difficult to understand initially, even learning the basics can mean the … Read more

What Is Page Authority? A Guide for Website Owners

what is page authority

Page authority can help or hurt your rankings. It’s a way to reward great content that meets search intent, answers common questions, and engages the audience — or devalue a page that doesn’t. But what is page authority exactly, and why is it relevant to search engine optimization (SEO)? More importantly, is there a grade … Read more