Raymond Li

Raymond Li is known for his deep understanding of SEO and ability to develop successful client campaigns. His technical expertise and creativity have helped businesses of all sizes to improve their organic search presence. Ray enjoys playing ultimate frisbee and exploring the local cuisine when not dominating the SERPs for a wide array of juicy keywords.

What Is a Backlink Audit?

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what is a backlink audit

A comprehensive backlink audit is an important step in boosting your website’s online presence. By evaluating the network of incoming links, search engines like Google determine your site’s reputation, quality, and trustworthiness. Garnering more high-caliber backlinks translates to higher credibility endorsements in your niche. So, what are backlink audits, and how do they help grow … Read more

What Are Core Web Vitals? A Guide for Website Owners

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what are core web vitals

In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more