Why do some brands get better media coverage than others? One of their secrets is providing a proper media kit to the press. So, what is a media kit, and why does your business need one? Here’s a quick explanation, including how they differ from press kits, and a guide to building one for your … Read more
Whether it was on a website, personal blog, or news site, you’ve undoubtedly clicked on anchor text many times before — even if you didn’t know what it was called. But what is anchor text exactly, and why is it crucial to optimize it? Here’s everything you need to know. Key Takeaways What Does Anchor … Read more
One of the most common digital marketing metrics you’ll learn about when trying to attract traffic online is the impression. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business tools like Meta’s Ads Manager. But what is an impression, and are they important to … Read more
Entering the world of digital advertising comes with a myriad of metrics you need to learn, like CPC, CPI, CPM, and eCPM. Our focus of the day is eCPM, also known as effective cost per mille. Due to the naming similarities, people often confuse it with CPM, cost per mille. But what is eCPM, and … Read more
There are several payment models in the world of digital marketing, including cost per click (CPC), cost per lead (CPL), cost per install (CPI), and cost per action (CPA). They all have their uses, but the cost per action is the most promising when it comes to controlling advertising costs and maximizing the return on … Read more
When it comes to improving user experience and increasing conversions, deep linking can be quite powerful. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website … Read more
If you’ve researched paid online advertising campaigns, you’ve probably seen the term CPC used. It doesn’t matter if you’re dealing with Google ads or social media ads: so long as your online marketing strategy involves ad campaigns and not organic content marketing, you’ll see this term bandied about. But what is CPC? This article provides … Read more
With the rocketing success of online businesses, digital advertising has become a pillar of the business world. But to ensure digital ads’ efficiency and reach the target audience, advertisers and publishers should learn about many field-related metrics. An advertiser is a business owner who wants people to know about their products via ads, while a … Read more
Whether you’re new to the ever-evolving world of digital marketing or trying to boost the performance of your marketing campaigns, learning about conversion rates is of the utmost importance. So, what is the conversion rate in digital marketing? Why is it important? And how do you calculate conversion rates? This quick guide will answer all … Read more
Any effective marketing campaign has essential components, like a clear and concise call to action (CTA). Without a good CTA, you leave room for confusion and decision fatigue, which can have a negative impact on your engagement and conversion rates. So, what is a call to action (CTA) in digital marketing, exactly? What benefits does … Read more