Social Media Marketing

Looking to grow your business with the help of social media? This category has got you covered! We have a rich library of articles about social media marketing in the B2B industry.

From staying ahead of the latest trends to crafting effective campaigns, we provide detailed instructions for all levels. Gain valuable insights from our team of experienced authors and arm yourself with strategies backed by data and research.

Our team is here to help you create content that will engage audiences and reach new heights in your industry. Learn how to take advantage of the potential of social media marketing in B2B and gain an edge over your competitors. Get ready to make a real impact in your space with our expert-backed advice today!


What Is Social Commerce? Definition, Benefits, and Best Platforms

what is social commerce

Social commerce has transformed how people shop online and engage with their favorite brands. But what is social commerce exactly, and how can it help you…

What Is Influencer Marketing? Meaning, Types, and Examples

what is influencer marketing

Influencer marketing helps your brand stand out. There’s just too much noise for traditional promotions to make an impact on your customers. But influencer marketing…

What Is Social Proof in Marketing? Meaning, Types, and Strategy Explained

what is social proof

Social proof captures the attention and trust of your target audience. But what is social proof in marketing, and how can you use it? Learn…

What Is Influencer Outreach? The Ultimate Guide for Brands

what is influencer outreach

Influencer outreach has become an essential strategy for businesses of all sizes. But what is influencer outreach exactly?  By leveraging the power of influential figures…

What Is a Lookalike Audience on Facebook? A Comprehensive Guide

what is a lookalike audience on facebook

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook can increase conversion rates, decrease ad spend, and improve ad relevance. Keep reading to…

What Are Hashtags? Definition, Benefits, Best Practices, and Examples

what are hashtags

Hashtags help you expand your reach and gain new followers. But what are hashtags exactly, and should you be using them too?  In this beginner-friendly…

What Is Viral Marketing? A Guide for Business Owners

what is viral marketing

As a business owner, viral marketing gets you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core,…

What Is an Instagram Influencer, and How Do You Work With One?

what is an instagram influencer

Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and…

15 Best Marketing Newsletters In 2023

best marketing newsletters

Marketing newsletters play a key role in keeping savvy marketers in the loop on the freshest trends and strategies. In this article, we’re diving into…

What Is a Target Audience? A Beginner’s Guide

what is a target audience

A well-defined target audience is crucial for maximizing your marketing efforts and boosting the ROI of your campaigns. By pinpointing the right people to reach,…

11 of the Best Marketing Podcasts in 2023

Best Marketing Podcasts

If you’re searching for the best marketing podcasts to listen to in 2023, look no further. Below is a list of the top 11 that…

What Is Referral Traffic? Definition, Benefits, and Tactics

what is referral traffic

If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest…

What Is a Rate Card, and Should You Have One for Your Business?

what is a rate card

Rate cards play a vital role for publishers and influencers looking to buy or sell ad space. But what exactly is a rate card, and…

What Is a Marketing Funnel, and How Do You Create One?

what is a marketing funnel

Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important? …

What Is a Media Kit? All the Details You Need

what is a media kit?

Creating a media kit can enhance your brand’s media coverage and publicity. But what is a media kit exactly? In this article, we will delve…

What Is an Impression? The Analytics Metric Explained

what is an impression

An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many…