Social Media Marketing

Looking to grow your business with the help of social media? This category has got you covered! We have a rich library of articles about social media marketing in the B2B industry.

From staying ahead of the latest trends to crafting effective campaigns, we provide detailed instructions for all levels. Gain valuable insights from our team of experienced authors and arm yourself with strategies backed by data and research.

Our team is here to help you create content that will engage audiences and reach new heights in your industry. Learn how to take advantage of the potential of social media marketing in B2B and gain an edge over your competitors. Get ready to make a real impact in your space with our expert-backed advice today!


What Are Hashtags? Definition, Benefits, Best Practices, and Examples

What Are Hashtags? Definition, Benefits, Best Practices, and Examples

Hashtags are an incredibly powerful tool that help you reach more potential customers and engage with current ones. You’ve probably seen them on most social media platforms — from Twitter and Instagram to LinkedIn and Facebook — but what are…

What Is Viral Marketing? A Guide for Business Owners

What Is Viral Marketing? A Guide for Business Owners

As a business owner, going viral can get you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core, viral marketing relies on two key components: creating content that resonates with your target…

What Is an Instagram Influencer, and How Do You Work With One?

What Is an Instagram Influencer, and How Do You Work With One?

Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and how can they help brands get noticed? These days, social media has completely taken over…

13 Best Marketing Newsletters In 2023

13 Best Marketing Newsletters In 2023

There are a wide variety of marketing newsletters available to help marketers stay up-to-date with the latest trends and strategies. In this article, we’ll be exploring the top 15 newsletters that most marketing experts should be subscribed to. From content…

What Is a Target Audience? A Beginner’s Guide

What Is a Target Audience? A Beginner’s Guide

You’ve funneled thousands of dollars into marketing efforts without a great ROI. The issue might not be the marketing channels you’ve chosen but who you’re reaching. This is where a defined target audience comes into play. Target audiences take the…

10 of the Best Marketing Podcasts in 2023

10 of the Best Marketing Podcasts in 2023

If you’re searching for the best marketing podcasts to listen to in 2023, look no further. Below is a list of the top 11 that we’ve found after scouring the web and listening to episodes of each show. From general…

What Is Referral Traffic? Definition, Benefits, and Tactics

What Is Referral Traffic? Definition, Benefits, and Tactics

If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest blogging work well, but they aren’t the only options you have. Referral traffic is a…

What Is a Rate Card, and Should You Have One for Your Business?

What Is a Rate Card, and Should You Have One for Your Business?

If you’re a publisher or influencer, offering ad space to relevant brands in your industry is a great way to make additional income. But what is a rate card, and how can it help you highlight your strengths and get…

What Is a Marketing Funnel, and How Do You Create One?

What Is a Marketing Funnel, and How Do You Create One?

Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important?  Learn all about marketing funnels, including the different phases and how to develop an effective…

What Is a Media Kit? All the Details You Need

What Is a Media Kit? All the Details You Need

Why do some brands get better media coverage than others? One of their secrets is providing a proper media kit to the press. So, what is a media kit, and why does your business need one? Here’s a quick explanation,…

What Is an Impression? The Analytics Metric Explained

What Is an Impression? The Analytics Metric Explained

One of the most common digital marketing metrics you’ll learn about when trying to attract traffic online is the impression. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business…