What Is White Label SEO? A Guide to Outsourcing Optimization

White-label SEO services allow you to start offering high-quality SEO to your clients even if you don’t have the necessary skills and time to carry out campaigns yourself. Every company needs SEO as a fundamental ingredient for digital marketing, but agencies may not have the resources to develop SEO skills in-house. Fortunately, white-label SEO has become a beneficial solution for agencies, allowing them to offer SEO services to their clients without doing the work themselves.

White-label SEO is an outsourcing service that enables businesses to outsource any aspect of the SEO process to a third-party provider. It’s an easy and cost-effective way to provide SEO services to clients without any investment in developing an in-house team. This way, agencies can quickly and efficiently offer value-added SEO services to their clients, and clients can also benefit from high-quality SEO services.

Key Takeaways

  • White label SEO is when an agency offers SEO services to their clients under their brand name but outsources the work to an SEO agency.
  • SEO resellers allow businesses to benefit from SEO experts without investing in their own in-house team.
  • There are many advantages to white label outsourcing, including cost savings, time savings, quality assurance, and no need to invest in SEO tools.
  • White label providers can improve customer relationships because they handle all communication with the client and are used to working with multiple clients at once.
  • An SEO reseller may charge anywhere from $500 per month to over $3,000 for white label services, but it depends on how many clients you will be outsourcing to them.
what is white label seo

What Does White Label SEO Mean?

White label SEO (aka SEO reselling or private label SEO) is when an agency offers SEO services to their clients under their brand name but then outsources the work to an SEO agency.

Put simply, with white label SEO, you can have another company do the work on your behalf while still being able to present the services as your own. This allows businesses to benefit from SEO experts without investing in their own team.

Who Needs White Label SEO Services?

Businesses with limited digital marketing resources can benefit greatly from SEO reseller services. This includes marketing agencies and web development companies that want to expand their offerings by providing complete digital marketing solutions.

These services can also benefit smaller SEO agencies that don’t have the resources or personnel to deal with a growing number of clients. For larger companies, white label SEO provides an efficient way to take on projects quickly and easily without having to dedicate in-house staff or hire new employees.

Whether you’re looking for ways to supplement productivity or entering the digital marketing space for the first time, SEO reseller services are a great option for businesses that want to offer their clients more without hiring or adding on to existing employees’ plates.

Ultimately, anyone who wants to offer SEO reselling services to manage clients’ search engine rankings (without having to do the work themselves) can benefit from white label offerings.

5 Benefits of White Label SEO

If you don’t have the budget for in-house SEO professionals, hiring a white label SEO reseller is the next best thing. Here’s a look at the biggest benefits.

1. Cost Savings

Hiring a white label SEO reseller will eliminate many of the costs associated with in-house SEO efforts. Since you don’t have to hire full-time employees or invest in expensive SEO tools or software, you can save money on labor, training, and development expenses.

Additionally, since an experienced agency will already have best practices in place and relationships with vendors, they can provide services at lower rates than if you were doing them yourself.

2. Time Savings

When you outsource your SEO clients’ needs to a white label SEO firm, you save time because you don’t have to invest in hiring new personnel or training existing staff members. This allows more time for other aspects of running a business, such as customer service or product development.

3. Quality Assurance

Another great benefit of working with a white label SEO reseller is that they will take care of all aspects of your client’s SEO needs.

From content marketing to link building — effective white label SEO providers ensure everything meets industry standards and best practices while also helping them achieve their desired results quickly and easily.

Additionally, because these providers often work with multiple clients across different industries, they have access to extensive data sets, which allow them to make informed decisions about which tactics will work best based on past experience and current trends in the market. This means you can rest assured that your clients are getting quality services from experts who understand their needs and goals.

4. No Need to Invest in SEO Tools

White label SEO agencies are a brilliant way for business owners to get professional results without hiring a full-time SEO specialist or paying for the necessary tools like Ahrefs, Semrush, or Moz Pro. These tools run anywhere from $99 to $1,000 per month.

But the white label SEO company you partner with will already have these tools, saving you the money, time, and hassle of buying subscriptions, learning how to use them, and training your staff.

5. Improved Client Relationships

Finally, one major benefit associated with using a white label SEO partner for your client’s SEO needs is improved customer relationships. All communication between your client and the provider will be handled directly by them, so there’s no middle person required to get things done efficiently.

Additionally, since they’re used to working with multiple clients at once, they’ll be able to respond quickly if any issues arise during implementation — meaning there’s less risk involved when meeting deadlines or delivering promised results.

Disadvantages of White Label SEO

Despite its advantages, some potential drawbacks are associated with white labeling your services. For example, many white label providers have limited customization options, so you may not be able to tailor your services exactly how you want them.

Additionally, many providers require long-term contracts, making it difficult for small businesses or startups who only need short-term assistance with their digital marketing efforts.

Finally, if something goes wrong with your project — which could happen since you don’t have complete control over it — you may not be able to get any help from your provider if they don’t guarantee satisfaction.

How Does White Label SEO Work?

white label seo services

Working with a white label SEO agency is like having an entire SEO team at your service without the hefty price tag. Companies can purchase individual services, such as keyword research, content creation, and local listing optimization, or buy a package of these services conveniently bundled together.

If you’re interested in selling SEO services to your clients and then outsourcing to an agency, here’s a look at the typical process:


If you’re reselling SEO services, the intake stage is the launch pad of a campaign. After securing a client who needs optimization services, agencies can pass on the details to their white label SEO provider and let them take it from there.


The SEO provider’s project managers have the important job of considering each client’s needs and crafting a solution that will give them exactly what they need in the onboarding stage. They’ll select the best package, products, or services to make sure your clients’ campaigns reach successful outcomes.


After finalizing the services, the client and white label agencies come together to find a pricing structure that brings in a healthy profit margin. Though it can vary depending on costs, executing this business strategy is how both sides keep their bottom lines looking good! It’s not uncommon to see markups of 40% to 50%, though some go as high as 90%.


It’s time to put the wheels in motion for the client’s campaign! The project manager is responsible for laying out all of the deliverables and milestones along with a timeline that will ensure everything gets done on schedule.

Campaign Directives

This is the stage where the white label SEO agency consolidates the overall campaign goals of the client, collaborates on the roadmap, and starts working on the campaign.

What Do White Label SEO Services Include?

What exactly do white label services include? SEO professionals may specialize in a few key services or offer a comprehensive list.

SEO outsourcing typically includes a mix of the following:

  • Link building services
  • Backlink audits
  • Content creation services (SEO content, keyword research, and content optimization)
  • On-page optimization
  • Off-page optimization
  • Local SEO
  • PPC analysis
  • Technical audits
  • Competitor analysis
  • Website analytics setup and tracking
  • SEO web copywriting
  • Mobile optimization
  • Press releases
  • Directory submissions

Each provider offers different white label SEO packages depending on what your specific needs are, so be sure to shop around for the best deal before making a decision.

What to Expect From a White Label SEO Company

A good white label provider will have a comprehensive suite of services and tools, including website optimization, content creation, keyword research, backlink building, analytics tracking, reporting systems, and more.

The goal of these services is to ensure your clients’ websites have maximum visibility in search engine results pages (SERPs). Your white label provider should also be able to provide personalization options for their services; this allows agencies to tailor their solutions based on their clients’ specific needs. White label SEO companies should also provide you with a reporting dashboard so you can monitor your clients’ sites and SEO performance.

How to Choose a Reputable White Label SEO Provider

When considering different white label SEO providers, several factors need to be taken into account. 

First and foremost is the price — ensure the costs associated with the provider’s services fit within your budget. Second, take a look at the provider’s portfolio — does it contain examples of successful campaigns and case studies? Do they offer a wide variety of services to provide your clients with the full spectrum of support, from link building and content creation to local SEO and analytic reporting?

Thirdly, consider the turnaround time for projects — will they be able to complete them on a timeline that works for your clients? Finally, make sure there is adequate customer support in place should any issues arise down the line. If the SEO consultants will be speaking with your clients on your behalf, you will want to ask for customer service windows, examples of communication, and a satisfaction guarantee.

It’s always helpful to ask for references from their past SEO clients and testimonials to review too.

How Much Do White Label SEO Services Cost?

white label search engine optimization

White label SEO can range vastly in terms of cost, depending on the size and intent of your project. Many white label providers will offer a base package that includes keyword analysis, content optimization, link building/analysis, and various reporting metrics for as little as $500 per month. However, the cost greatly depends on how many clients you’ll be outsourcing to the provider.

Higher-end packages can go from $3,000 to $5,000, but can provide you with extra hands working on the project to generate faster results with more detailed tracking metrics.

Ultimately, when it comes to picking the right white label SEO service for your business needs, it’s important to factor in cost alongside the deliverables that are actually included in that fee. This way, you make sure you’re getting value for money while not spending too much or comprising quality services due to budget constraints.

White-Hat SEO vs. White-Label SEO

White hat SEO is a term used to describe SEO techniques that follow the guidelines of the major search engines. These tactics are generally considered ethical and result in long-term benefits.

There are a lot of good white-hat SEO practices that can improve a site’s performance and user experience. This includes increasing page load time, optimizing the layout of the pages, publishing high-quality content, and linking to other sites. 

Unlike white-hat SEO, white label SEO does not represent the specific SEO strategy. Instead, white label SEO is a process that allows you to leverage a third-party provider’s SEO services by outsourcing your clients’ SEO work to a white label company. 

Impress Clients Without Sacrificing Quality

White label SEO has become an increasingly popular option among agencies looking for ways to offer high-quality SEO services without having to dedicate too much time or resources towards the effort themselves — providing cost savings as well as improved customer relationships along the way.

By eliminating labor costs associated with managing an in-house SEO team while also ensuring quality assurance through experienced professionals who specialize in various aspects of digital marketing, this type of arrangement can be extremely beneficial for both you and your clients alike.

So if you’re looking for a way to sell SEO services without sacrificing quality or profitability, hiring an SEO partner just might be the perfect solution for you.