Bradley Wood

Sales is critical for any business looking to succeed in their respective industries. However, it is not just about making transactions — it’s about building strong customer relationships. So what is sales, and how can you create an effective long-term strategy for your team? Sales strategies require careful management, strategic thinking, and an in-depth understanding … Read more

If you run a business, you’ve probably heard of customer acquisition cost (CAC) but may not know exactly what it is or how to calculate it. So what is CAC, and how does it help you better understand your business and make informed decisions? In this comprehensive guide, we will explain customer acquisition cost, how … Read more

Enterprise sales often require a different approach and set of skills compared to selling to individuals or small businesses. But what is enterprise sales, and how can sales reps succeed with this model? Unlike consumer-focused sales, which involve a shorter sales cycle, enterprise sales require a longer process that often involves multiple stakeholders. In this … Read more

For any business, a sales cycle provides a structured approach to the sales process. But what is a sales cycle exactly, and why is it important? Understanding the sales cycle can help you close more deals, reduce cycle time, and improve the overall customer experience. However, it is essential to remember that the most important … Read more

Sales pipeline management helps you track and manage leads throughout the customer journey. In this article, we will answer the question, “What is sales pipeline management?” and discuss its importance.  We will also offer some best practices to help you and your team achieve success with your sales pipeline. Key Takeaways What Is Pipeline Management … Read more

Knowing your churn rate is essential because it tells you well you’re doing at retaining customers.  The churn rate metric helps measure how successful your company is at keeping its customers and can be used to identify areas where improvements need to be made. In this blog post, we’ll answer the question, “What is churn … Read more

Sales collateral is an integral component of the sales process, with outstanding potential to enhance the effectiveness of your sales reps. In this blog post, we will focus on answering the key question of “what is sales collateral?”, dive into various sales collateral examples, and explore essential best practices that can transform your sales strategy. … Read more

Field sales help you build relationships while expanding your customer base. But what is field sales exactly, and how does it work?  Let’s take a closer look at what field sales representatives do and how you can use field sales to grow your business. Key Takeaways The Definition of Field Sales Also known as outside … Read more