Karl Barnett 
Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important? We’re here to help you understand the definition and take a step toward becoming an advertising expert. Key Takeaways What Does eCPM Mean? eCPM is the ad revenue the publisher generates per thousand ad … Read more
There are several payment models in the world of digital marketing, including cost per click (CPC), cost per lead (CPL), cost per install (CPI), and cost per action (CPA). They all have their uses, but the cost per action is the most promising when it comes to controlling advertising costs and maximizing the return on … Read more
Knowing your CPC (cost per click) helps optimize your advertising and provides valuable insights into your marketing campaign’s performance. In this article, we’ll answer the question, “What is CPC?” and explain its significance in digital marketing and how it functions as a key performance indicator. Discover how tracking your cost per click in paid advertising … Read more
Whether you’re new to the ever-evolving world of digital marketing or trying to boost the performance of your marketing campaigns, learning about conversion rates is of the utmost importance. So, what is the conversion rate in digital marketing? Why is it important? And how do you calculate conversion rates? This quick guide will answer all … Read more
Digital marketing is a game-changer for brand awareness. But how do you evaluate the impact of your ad campaigns? And how much do you invest in improving your brand visibility? Enhance your digital marketing strategy with CPM, the most common method and pricing model in online advertising. Keep reading to find out how! Key Takeaways … Read more