Marketing Contributor

Investing in customer retention can significantly benefit your business. But what is customer retention, and what does it entail?  Running a business is not just about acquiring new customers — it’s also about retaining them for the long haul. By the end of this article, you’ll better understand why customer retention matters and how to … Read more

Customer lifetime value (CLV) is an important aspect of modern business. It measures the long-term economic benefits that can be derived from a customer over the course of their relationship with a company. In this comprehensive guide, we’ll answer the question of what is customer lifetime value and teach you how to develop effective marketing … Read more