What Is a Target Audience? A Beginner’s Guide

what is a target audience

You’ve funneled thousands of dollars into marketing efforts without a great ROI. The issue might not be the marketing channels you’ve chosen but who you’re reaching. This is where a defined target audience comes into play. Target audiences take the guesswork out of who is most likely to convert for your business. But what is … Read more

What Is Page Authority? A Guide for Website Owners

what is page authority

If you’re a website owner, you already know the importance of high-quality content. Great content clearly defines its purpose, answers common questions, engages the audience, motivates them to act, and incentivizes them to share. But how do you know if that page you created has achieved all these things and more, and what does it … Read more