Rebecca Collins

Rebecca Collins is a marketing writing expert with a deep knowledge of email marketing. Her email campaigns have been responsible for countless successes, from increased sales to better brand awareness. When not working, Rebecca enjoys visiting thrift shops for vintage deals and cuddling with her two furry feline friends.

What Is SMS Marketing? Definition, Types, Best Practices, and More

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what is sms marketing

SMS marketing can increase engagement and sales. But what is SMS marketing, and why should you consider incorporating it into your digital marketing strategy? In this blog post, we’ll delve into text marketing, explore its different types and benefits, share best practices for creating engaging text message campaigns, and introduce you to text marketing software … Read more

What Is a Lead Magnet? Definition, Ideas, and Examples

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what is a lead magnet

Lead magnets are crucial in digital marketing because they enable businesses to effectively capture and convert leads. A well-formulated lead magnet distinguishes your brand amidst a sea of competitors targeting your audience. But what is a lead magnet, and how it can reel in and engage your potential customers? This article breaks down the concept … Read more