Richard Brooks

Building and maintaining strong customer relationships is the cornerstone of success. But managing customers can be a challenge for sales teams. That’s where customer relationship management (CRM) comes to the rescue. But what is CRM, and how does it benefit your sales process? We’ll explore the world of customer relationship management, examine its essential components … Read more

Lead generation, or lead gen, boosts sales and grows your business by attracting the right leads. In this comprehensive guide, we answer the question, “What is lead generation?” We’ll also explain how it works and which strategies can create the best lead-generation campaign. Let’s dive in! Key Takeaways What Does Lead Generation Mean? Lead generation … Read more

Purchase orders help you order and track the purchase of goods and services more efficiently. In this blog post, we’ll answer the question, “What is a purchase order?” so you can use this crucial document to streamline communication and maintain accurate financial and inventory records.  Key Takeaways Purchase Order Definition What are purchase orders? A … Read more

As a sales professional, you’ve likely heard the term “cold calling” thrown around in conversations and training sessions. But what is cold calling, and why is it so important in the sales world? In this article, you’ll learn how to cold call and gain a better understanding of the top benefits and challenges. Plus, we’ll … Read more

Upselling is a powerful strategy that enables businesses to increase their revenue and profitability. But how does it differ from cross-selling, and how can you use it to get new and existing customers to spend more money? In this guide, we’ll answer the question of “what is an upsell” so you understand how best to … Read more

Sales training will teach you all the tools you need to succeed quickly and help you outperform your competition. In this article, we will explore the common question of “What is sales training?” along with the different types of sales training programs available.  We will also take an in-depth look at the benefits of successful … Read more

Sales quotas can be your business’s best friend — or your sales reps’ worst nightmare. Done right, quotas are a valuable part of the sales process, providing guidance for your sales managers and sales reps while offering clear, useful metrics to keep your revenue on track. Done wrong, however, sales quotas can become just another … Read more