What Is Win-Loss Analysis? Definition, Benefits, and Best Practices
Win-loss analysis helps you understand the successes and failures of your sales process. Performing a win-loss analysis provides strategic insights into products, services, or campaigns, aiding decision-making processes. In this blog post, we’ll answer the question “What is win-loss analysis?”…
What Is Top of Funnel? Definition, Benefits, and Tactics
Top of funnel is a critical phase where customers begin their journey through the sales process, progressively moving closer to choosing your brand. Successfully utilizing top-of-funnel marketing can help steer that decision in favor of your business. This comprehensive article…
What Is Cumulative Layout Shift, and Why Is It Important?
Your website visitors’ experience depends on your site’s layout and design quality. But if the formatting suddenly shifts off-screen, your frustrated users may go elsewhere for their information. Fortunately, the Cumulative Layout Shift (CLS) metric, which is part of Core…
Best Healthcare Newsletters: Our Top 7 Picks For 2023
Healthcare newsletters are essential tools for staying current on the latest healthcare trends and innovations. As many options exist, it can be difficult to discern which newsletters are truly worth your time and attention. That’s why we present our top…
What Is Sales Training? Definition, Types, and Benefits
Sales training will teach you all the tools you need to succeed quickly and help you outperform your competition. In this article, we will explore the common question of “What is sales training?” along with the different types of sales…
What Is a Sales Presentation? Definition, Tips, and Follow-Up Tasks
Sales presentations let you communicate with customers in a highly memorable and persuasive way. But exactly what is a sales presentation? A sales presentation involves more than just a simple pitch; it’s a more complex method of explaining your product…
What Is the Buyer’s Journey, and Why Does It Matter in Marketing?
Understanding the buyer’s journey allows you to customize your marketing funnel, content, and sales processes for the buyer. But what is the buyer’s journey from lead to customer, and how can you tailor your sales and content to match? In…
What Is Curated Content? Benefits, Best Practices, and Tools
Curated content is a great way to boost engagement, keep your readers interested, and speed up your social media tasks. Content curation enables you to present engaging, informative, and inspiring content handpicked from reliable sources, freeing up your day and…
What Is a Warm Call in Sales?
Warm calls are an effective sales strategy because they are more likely to convert. But what is a warm call exactly? Making phone calls to potential clients is a common practice in the sales world. However, not all calls are…
What Is an Insertion Order, and How Do You Prepare One?
An insertion order (IO) is a document publishers and advertisers use to formalize their agreement to purchase ad space. In this post, we’ll answer the question of “What is an insertion order?” in-depth, define its uses, advantages, and drawbacks, and…