What Are Social Signals, and Do They Affect Your Rankings?
Social signals are a powerful tool for businesses, marketers, and content creators alike to measure the success of their posts and campaigns. But what are social signals, and why are they crucial to your online marketing efforts? Social signals measure…
What Is Bounce Rate? How to Calculate and Improve Your Rate
Bounce rate can affect website traffic and how well you convert visitors into customers. But what is bounce rate, and how can it impact your business’s success? This blog post will walk you through exactly what bounce rate is, why…
What Is a Sales Quota? Definition, Types, and Benefits
Sales quotas can be your business’s best friend — or your sales reps’ worst nightmare. Done right, quotas are a valuable part of the sales process, providing guidance for your sales managers and sales reps while offering clear, useful metrics…
What Is a Micro-Influencer?
Micro-influencers help you reach a niche audience with messaging tailor-made for that segment. But what is a micro-influencer exactly, and should you hire one for your influencer marketing campaigns? This type of influencer is the epitome of depth over breadth.…
What Is Google Search Console, and How Do You Use It?
Google Search Console (GSC) provides valuable insights and data to make your site and content easier to find. But what is Google Search Console exactly, and how can you best use it? Optimizing your website for higher rankings in search…
What Is Keyword Density, and How Do You Calculate It?
Keyword density is an important concept to understand when it comes to optimization. Whether you have a website or a blog, keyword usage is essential to content creation. But what is keyword density exactly, and why does it matter? Learn…
What Is Viral Marketing? A Guide for Business Owners
As a business owner, viral marketing gets you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core, viral marketing relies on two key components: creating content that resonates with your target audience…
What Is an Instagram Influencer, and How Do You Work With One?
Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and how can they help brands get noticed? These days, social media has completely taken over…
What Is Black Hat SEO? A Comprehensive Guide
Black hat SEO involves manipulating search engines to achieve higher rankings at the expense of a website’s credibility. But what is black hat SEO exactly? The world of search engine optimization (SEO) is riddled with both ethical and questionable practices,…
15 Best Marketing Newsletters In 2023
Marketing newsletters play a key role in keeping savvy marketers in the loop on the freshest trends and strategies. In this article, we’re diving into 15 must-subscribe marketing newsletters that every professional should have in their toolkit. Covering everything from…