Advanced Practice Registered Nurses, or APRNs, hold both a registered nursing license and a master’s or doctoral degree. APRNs have an expanded scope of practice and may deliver specialized care to patients.  Key Takeaways There are four main categories of…

Person first language is the conscious change in sentence structure when referring to a person with a diagnosis in order to shift focus to the person, not the diagnosis.  Key Takeaways PFL places the focus on a person who has…

Health insurance members may be subject to different forms of payment, including co-pays, co-insurance or deductibles. Under certain conditions, a cost-share waiver exempts the patient from their normal payment responsibility. Key Takeaways Many insurance providers have initiated cost-share waivers as…

Nothing is free, least of all U.S. healthcare. Patients pay fees to insurance companies in order to receive health care coverage. These costs add up at various points of care or throughout the year, even when patients don’t pursue medical…

Any effective marketing campaign has essential components, like a clear and concise call to action (CTA). Without a good CTA, you leave room for confusion and decision fatigue, which can have a negative impact on your engagement and conversion rates.…

Digital health startups are young companies driven to fill a niche in the healthcare industry. As a part of their mission, these startups integrate tech solutions with clinical expertise to improve care delivery, accessibility and coordination.  ____________________________ Key Takeaways Digital…

mRNA, or messenger RNA, is a molecule involved in the creation of proteins. mRNA carries a “blueprint” that dictates which proteins to make. Key Takeaways Discovered in 1961, mRNA is made from DNA (think fraternal twins) and carries the code…

A root cause analysis is a method and collection of healthcare improvement tools used to retrospectively identify the causes of adverse events. These analyses are used to identify measures to prevent future healthcare issues and improve patient safety. Since 1997,…

Police powers are powers “exercised by states to enact legislation and promulgate regulations to protect public health, welfare, morals and to promote the common good.” Police powers allow states to enforce public health regulations to benefit the public, even if…

Digital marketing is a game-changer for brand awareness. But how do you evaluate the impact of your ad campaigns? And how much do you invest in improving your brand visibility? Enhance your digital marketing strategy with CPM, the most common…