Barbara Lawson 
A well-defined target audience is crucial for maximizing your marketing efforts and boosting the ROI of your campaigns. By pinpointing the right people to reach, you can optimize your approach and effectively allocate resources instead of funneling thousands of dollars into fruitless marketing channels. So, what is a target audience? It refers to the ideal … Read more
Do you own a business and want to expand your online presence? A microsite may be just what you need. Having an innovative way to engage with customers is essential for any business that wants to get more exposure, traffic, leads, and customers. But what is a microsite, and what are the benefits of having … Read more
If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest blogging work well, but they aren’t the only options you have. Referral traffic is a great way to keep a steady stream of website traffic to your site, and it’s … Read more
Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important? Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more
Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more
eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits. By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more
Any effective marketing campaign has essential components, like a clear and concise call to action (CTA). Without a good CTA, you leave room for confusion and decision fatigue, which can have a negative impact on your engagement and conversion rates. So, what is a call to action (CTA) in digital marketing, exactly? What benefits does … Read more