What Are Hashtags? Definition, Benefits, Best Practices, and Examples

what are hashtags

Hashtags are an incredibly powerful tool that help you reach more potential customers and engage with current ones. You’ve probably seen them on most social media platforms — from Twitter and Instagram to LinkedIn and Facebook — but what are hashtags exactly, and should you be using them too? In this beginner-friendly guide, we’ll discuss … Read more

What Is Viral Marketing? A Guide for Business Owners

what is viral marketing

As a business owner, going viral can get you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core, viral marketing relies on two key components: creating content that resonates with your target audience and getting them to share it with their friends. Although there’s no clear science … Read more

What Is an Instagram Influencer, and How Do You Work With One?

what is an instagram influencer

Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and how can they help brands get noticed? These days, social media has completely taken over traditional media and advertising (including television) — and with more than 2 billion active Instagram users … Read more

13 Best Marketing Newsletters In 2023

best marketing newsletters

There are a wide variety of marketing newsletters available to help marketers stay up-to-date with the latest trends and strategies. In this article, we’ll be exploring the top 15 newsletters that most marketing experts should be subscribed to. From content marketing to SEO, these newsletters provide invaluable insights that can help take your marketing efforts … Read more

What Is a Target Audience? A Beginner’s Guide

what is a target audience

You’ve funneled thousands of dollars into marketing efforts without a great ROI. The issue might not be the marketing channels you’ve chosen but who you’re reaching. This is where a defined target audience comes into play. Target audiences take the guesswork out of who is most likely to convert for your business. But what is … Read more

10 of the Best Marketing Podcasts in 2023

Best Marketing Podcasts

If you’re searching for the best marketing podcasts to listen to in 2023, look no further. Below is a list of the top 11 that we’ve found after scouring the web and listening to episodes of each show. From general marketing advice to specific tips on SEO, influencer marketing, social media, and content marketing, these … Read more

What Is a Marketing Funnel, and How Do You Create One?

what is a marketing funnel

Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important?  Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more