What Is Social Commerce? Definition, Benefits, and Best Platforms

what is social commerce

Social commerce has transformed how people shop online and engage with their favorite brands. But what is social commerce exactly, and how can it help you stay ahead of the curve in this era of rapid technological advancements? In this blog post, we’ll explore the ins and outs of social commerce and its growing significance in … Read more

What Is Influencer Marketing? Meaning, Types, and Examples

what is influencer marketing

Influencer marketing helps your brand stand out. There’s just too much noise for traditional promotions to make an impact on your customers. But influencer marketing lets you reach new audiences and build trust with potential customers by leveraging the power of social media influencers. But what is influencer marketing exactly, and how can it benefit … Read more

What Is Social Proof in Marketing? Meaning, Types, and Strategy Explained

what is social proof

Social proof captures the attention and trust of your target audience. But what is social proof in marketing, and how can you use it? Learn how to use social proof to your advantage to boost trust, confidence, and sales below. Key Takeaways Introduction to Social Proof People want to know what others think before buying … Read more

What Is Influencer Outreach? The Ultimate Guide for Brands

what is influencer outreach

Influencer outreach has become an essential strategy for businesses of all sizes. But what is influencer outreach exactly?  By leveraging the power of influential figures in your niche, you can gain access to a larger audience and create more meaningful connections with potential customers. In this blog post, we’ll explore what influencer outreach is, how … Read more

What Is a Lookalike Audience on Facebook? A Comprehensive Guide

what is a lookalike audience on facebook

What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook can increase conversion rates, decrease ad spend, and improve ad relevance. Keep reading to learn about Lookalike Audiences on Facebook, its benefits, and how to create a custom lookalike audience with this powerful tool. Key Takeaways Lookalike Audience Definition A Facebook Lookalike Audience is … Read more

What Are Hashtags? Definition, Benefits, Best Practices, and Examples

what are hashtags

Hashtags help you expand your reach and gain new followers. But what are hashtags exactly, and should you be using them too?  In this beginner-friendly guide, we’ll discuss what hashtags are and how they can help your business grow. We’ll also explore some tips for creating effective hashtag campaigns that get results. You’ve probably seen … Read more

What Is Viral Marketing? A Guide for Business Owners

what is viral marketing

As a business owner, viral marketing gets you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core, viral marketing relies on two key components: creating content that resonates with your target audience and getting them to share it with their friends. Although there’s no clear science to … Read more

What Is an Instagram Influencer, and How Do You Work With One?

what is an instagram influencer

Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and how can they help brands get noticed? These days, social media has completely taken over traditional media and advertising (including television) — and with more than 2 billion active Instagram users … Read more

15 Best Marketing Newsletters In 2023

best marketing newsletters

Marketing newsletters play a key role in keeping savvy marketers in the loop on the freshest trends and strategies. In this article, we’re diving into 15 must-subscribe marketing newsletters that every professional should have in their toolkit. Covering everything from content marketing to SEO, these indispensable resources offer genuine insights that will empower you to … Read more

What Is a Target Audience? A Beginner’s Guide

what is a target audience

A well-defined target audience is crucial for maximizing your marketing efforts and boosting the ROI of your campaigns. By pinpointing the right people to reach, you can optimize your approach and effectively allocate resources instead of funneling thousands of dollars into fruitless marketing channels. So, what is a target audience? It refers to the ideal … Read more