Barbara Lawson

Understanding the differences between marketing vs. advertising is crucial for any business owner or marketer. While marketing and advertising are closely related and work together to achieve business goals, they are not the same thing. In this article, we will explore the basics of marketing and advertising, their individual roles in business, and how they … Read more

Both push and pull marketing can help you get more leads, customers, and sales. But which one is right for your business? By understanding the difference between push vs. pull marketing, you can make informed decisions about which approach is best suited for your business goals.  In this article, we’ll define push and pull marketing, explore … Read more

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two common approaches to reaching your target market, acquiring leads, and getting sales.  While they both aim to promote products or services, there are fundamental differences between them. This article will explore the distinctions between B2B vs. B2C marketing, their definitions, key differences, characteristics, effective strategies, and real-world … Read more

In the business world, branding and marketing are often used interchangeably. While both are crucial for the success of a company, they encompass different strategies and objectives. Understanding the distinction between branding vs. marketing is essential for any business owner or marketer looking to effectively reach their target audience and achieve their goals. Key Takeaways … Read more

Both inbound and outbound marketing help you reach your target market and get sales. But how do you know which is right for your business when it comes to inbound vs. outbound marketing? Understanding the differences, benefits, and drawbacks of these two strategies is essential for making informed decisions about marketing campaigns. Key Takeaways Understanding … Read more

OKRs improve decision-making and employee engagement. But what is OKR, and how can it help your organization? OKRs, aka objectives and key results, are a simple yet powerful goal-setting framework that businesses of any size and industry can use to set measurable goals, measure progress, and achieve objectives. In this blog, we’ll explain OKR in … Read more

Brand ambassadors have become an increasingly popular way for brands to reach their target audience and showcase their products. But what is a brand ambassador, and why should you consider hiring one for your business? In this ultimate guide, we’ll dive into everything you need to know about brand ambassadors. From what they are and … Read more

An inbound marketing strategy helps you reach your target audience and improve your online presence. But what is inbound marketing? Inbound marketing refers to a customer-centric marketing approach that attracts potential customers to your website through relevant and valuable content. In this blog post, we’ll explore inbound marketing in more detail, including its definition, benefits, … Read more

An interstitial ad can increase engagement, click-through rate, and ad revenue. But what is an interstitial ad, and how does it work? If you’re a smartphone user and have downloaded an app, you have probably encountered an interstitial ad. These ads are becoming increasingly popular with advertisers and have become a central part of the … Read more