Local Reputation Marketing: A Comprehensive Guide for Business Owners

what is local reputation marketing

Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more

What Is Total Addressable Market (TAM)? A Complete Guide

what is total addressable market

Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more

What Is a Vanity Metric In Marketing? Definition and Examples

what is a vanity metric

Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more

What Is a Net Promoter Score (NPS)? A Guide to Increasing Customer Satisfaction

what is a net promoter score

Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more

What Is User-Generated Content (UGC)? Definition, Benefits, and Strategy

what is user generated content

User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective?  If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more