Barbara Lawson

Lifestyle marketing is a strategy that goes beyond merely selling products; it sells a way of life that people aspire to experience. In this blog post, we will answer the question, “What is lifestyle marketing?” and uncover the secrets behind its success. Learn the psychology behind this tactic and how to create a lifestyle marketing … Read more

Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more

Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more

Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more

Earned media is a game-changer in marketing, providing powerful means for brands to reach and engage with an authentic online target market. But what is earned media, and how can you get more of it for your brand? As the name suggests, this marketing strategy is earned through the brand’s intentional actions, reputation, and customer … Read more

Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more

User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective?  If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more

A compelling brand voice is a vital component of any marketing strategy. It’s how you differentiate yourself from the competition and build brand recognition in the market. But what is brand voice, and how do you create one? In this article, we’ll look at its meaning and teach you how to create a distinctive brand … Read more

Evergreen content never goes out of style or relevance, helping you bring in more traffic, leads, and customers long-term. And when it comes to growing your business, the content you create and publish can make all the difference. But how do you know what type of content is most effective? Enter evergreen content. But what … Read more