Madison Banks 
In an era where digital marketing seems to dominate the landscape, “what is field marketing?” might be a question that comes to mind. Field marketing, although it may seem like a relic of the past, remains a powerful tool for B2B marketers to build relationships, increase brand awareness, and drive sales. Read on to discover … Read more
Influencer marketing helps your brand stand out. There’s just too much noise for traditional promotions to make an impact on your customers. But influencer marketing lets you reach new audiences and build trust with potential customers by leveraging the power of social media influencers. But what is influencer marketing exactly, and how can it benefit … Read more
The creator economy allows anyone to use technology to monetize their content, skills, and expertise. This concept is not just limited to individuals but also offers an effective way for brands to collaborate with creators. In this blog post, we’ll answer the question, “What is the creator economy?” and explain how it benefits creators and … Read more
Influencer outreach has become an essential strategy for businesses of all sizes. But what is influencer outreach exactly? By leveraging the power of influential figures in your niche, you can gain access to a larger audience and create more meaningful connections with potential customers. In this blog post, we’ll explore what influencer outreach is, how … Read more
Micro-influencers help you reach a niche audience with messaging tailor-made for that segment. But what is a micro-influencer exactly, and should you hire one for your influencer marketing campaigns? This type of influencer is the epitome of depth over breadth. What their social media presence lacks in volume, it makes up for with increased trust … Read more
As a business owner, viral marketing gets you mass exposure, more followers, and even more sales. But what is viral marketing exactly? At its core, viral marketing relies on two key components: creating content that resonates with your target audience and getting them to share it with their friends. Although there’s no clear science to … Read more
Ready to take your marketing to new heights? It may be time to explore Instagram influencer marketing. But what is an Instagram influencer exactly, and how can they help brands get noticed? These days, social media has completely taken over traditional media and advertising (including television) — and with more than 2 billion active Instagram users … Read more
Creating a media kit can enhance your brand’s media coverage and publicity. But what is a media kit exactly? In this article, we will delve into the ins and outs of media kits — providing a comprehensive understanding of what a media kit is, its significance, and how it can elevate your brand’s presence in … Read more