There are several payment models in the world of digital marketing, including cost per click (CPC), cost per lead (CPL), cost per install (CPI), and cost per action (CPA). They all have their uses, but the cost per action is the most promising when it comes to controlling advertising costs and maximizing the return on … Read more
Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more
Knowing your CPC (cost per click) helps optimize your advertising and provides valuable insights into your marketing campaign’s performance. In this article, we’ll answer the question, “What is CPC?” and explain its significance in digital marketing and how it functions as a key performance indicator. Discover how tracking your cost per click in paid advertising … Read more
eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits. By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more
Whether you’re new to the ever-evolving world of digital marketing or trying to boost the performance of your marketing campaigns, learning about conversion rates is of the utmost importance. So, what is the conversion rate in digital marketing? Why is it important? And how do you calculate conversion rates? This quick guide will answer all … Read more
Any effective marketing campaign has essential components, like a clear and concise call to action (CTA). Without a good CTA, you leave room for confusion and decision fatigue, which can have a negative impact on your engagement and conversion rates. So, what is a call to action (CTA) in digital marketing, exactly? What benefits does … Read more
Digital marketing is a game-changer for brand awareness. But how do you evaluate the impact of your ad campaigns? And how much do you invest in improving your brand visibility? Enhance your digital marketing strategy with CPM, the most common method and pricing model in online advertising. Keep reading to find out how! Key Takeaways … Read more