What Is eCPM? Everything You Need to Know

what is ecpm

Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important?  We’re here to help you understand the definition and take a step toward becoming an advertising expert. Key Takeaways What Does eCPM Mean? eCPM is the ad revenue the publisher generates per thousand ad … Read more

What Is Deep Linking?

What is Deep Linking

Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more

eCPM vs. CPM: What’s the Difference?

What is eCPM vs CPM?

eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits.  By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more