Sure, you could stumble upon the perfect purchase with a bit of luck — but modern shoppers are doing their homework. Over half of website traffic comes from organic search, making it more important than ever to reign supreme in search engine results. If your enterprise business hopes to grow and succeed online, make sure … Read more
If you’re interested in search engine optimization, you’ve probably heard the terms white hat SEO and black hat SEO. What you may not be familiar with, however, is the term grey hat SEO. So, what is grey hat SEO, exactly, and what are the risks of using it? Keep reading to learn all about how … Read more
In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more
Whether it was on a website, personal blog, or news site, you’ve undoubtedly clicked on anchor text many times before — even if you didn’t know what it was called. But what is anchor text exactly, and why is it crucial to optimize it? Here’s everything you need to know. Key Takeaways What Does Anchor … Read more
An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business tools like Meta’s Ads Manager. But what is an impression, and are they important to … Read more
Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important? We’re here to help you understand the definition and take a step toward becoming an advertising expert. Key Takeaways What Does eCPM Mean? eCPM is the ad revenue the publisher generates per thousand ad … Read more
Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more
eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits. By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more