What Is Enterprise SEO? The Ultimate Guide to Scaling SEO

what is enterprise seo

Sure, you could stumble upon the perfect purchase with a bit of luck — but modern shoppers are doing their homework. Over half of website traffic comes from organic search, making it more important than ever to reign supreme in search engine results. If your enterprise business hopes to grow and succeed online, make sure … Read more

What Is Grey Hat SEO? The Complete Guide

what is grey hat seo

If you’re interested in search engine optimization, you’ve probably heard the terms white hat SEO and black hat SEO. What you may not be familiar with, however, is the term grey hat SEO. So, what is grey hat SEO, exactly, and what are the risks of using it? Keep reading to learn all about how … Read more

What Are Core Web Vitals? A Guide for Website Owners

what are core web vitals

In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more

What Is Anchor Text? A Beginner-Friendly Guide

what is anchor text

Whether it was on a website, personal blog, or news site, you’ve undoubtedly clicked on anchor text many times before — even if you didn’t know what it was called.  But what is anchor text exactly, and why is it crucial to optimize it? Here’s everything you need to know.  Key Takeaways What Does Anchor … Read more

What Is an Impression? The Analytics Metric Explained

what is an impression

An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business tools like Meta’s Ads Manager. But what is an impression, and are they important to … Read more

What Is eCPM? Everything You Need to Know

what is ecpm

Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important?  We’re here to help you understand the definition and take a step toward becoming an advertising expert. Key Takeaways What Does eCPM Mean? eCPM is the ad revenue the publisher generates per thousand ad … Read more

What Is Deep Linking?

What is Deep Linking

Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more

eCPM vs. CPM: What’s the Difference?

What is eCPM vs CPM?

eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits.  By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more