Barbara Lawson

Martech (marketing technology) can automate tasks and streamline processes. In fact, martech is essential to business success since it helps you track data, improve productivity, and more.  Imagine a world where your marketing efforts are seamlessly integrated, your customer data is instantly available, and you can effortlessly manage your campaigns across multiple channels. Sounds like … Read more

Competitive analysis helps you gain insights into your competition’s strengths and weaknesses. But what exactly is competitive analysis, and why should you care? In this blog post, we’ll explore the ins and outs of this strategy, its importance, and how to conduct it effectively. No matter your industry, staying one step ahead of the competition … Read more

Content creators captivate audiences and drive results. But what is a content creator exactly, and what does it take to excel in this role? Successful content creators tap their creative sides to engage potential customers and convince them that a brand’s products or services will address the customers’ pain points. Now more than ever, companies … Read more

In the fiercely competitive marketing world, establishing a solid brand identity is the holy grail for your business. Of course, you want your target audience to instantly recognize and associate your brand with unique emotions and experiences.  But how do you create a compelling identity that sets your business apart? And, more importantly, what is … Read more

As a sales professional, you’re always looking for ways to better understand your customers and improve your marketing efforts. One essential tool in your arsenal is market segmentation. By dividing your target market into smaller, more specific groups, you can tailor your marketing strategies, outreach, and campaigns to target better prospects, drive results, and hit … Read more

Whether you’re a seasoned marketer or just starting out, understanding content marketing is essential for creating successful campaigns that reach and engage your target audience. But what is content marketing exactly, and why should you care? Content marketing focuses on creating valuable and relevant content that resonates with your audience, ultimately driving profitable customer action. … Read more

Sales — it’s the beating heart of every business. Yet, traditional marketing tactics aren’t always as effective as you’d like. The average consumer is bombarded with countless ads daily, causing them to tune out or ignore much of the messaging brands put out. What’s the solution? Referral marketing, where customers do the selling for you. … Read more

Direct response marketing helps you generate leads, increase conversions, and build lifetime customer relationships. But getting a customer to act quickly through direct response marketing tactics requires a tailored marketing strategy and the right tools. In this blog post, we’ll answer the common question of what is direct response marketing, and go over tips and … Read more

Top of funnel is a critical phase where customers begin their journey through the sales process, progressively moving closer to choosing your brand. Successfully utilizing top-of-funnel marketing can help steer that decision in favor of your business. This comprehensive article will address the central question: “What is top of funnel?” We aim to provide you … Read more