Barbara Lawson

User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective?  If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more

A compelling brand voice is a vital component of any marketing strategy. It’s how you differentiate yourself from the competition and build brand recognition in the market. But what is brand voice, and how do you create one? In this article, we’ll look at its meaning and teach you how to create a distinctive brand … Read more

Evergreen content never goes out of style or relevance, helping you bring in more traffic, leads, and customers long-term. And when it comes to growing your business, the content you create and publish can make all the difference. But how do you know what type of content is most effective? Enter evergreen content. But what … Read more

The significance of share of voice (aka SOV) is vital to achieving success. To see your business thrive, you’ll need to understand how your marketing tactics stack up against the competition. This is where the concept of share of voice comes into play. So, what is share of voice within marketing, and why is it … Read more

Martech (marketing technology) can automate tasks and streamline processes. In fact, martech is essential to business success since it helps you track data, improve productivity, and more.  Imagine a world where your marketing efforts are seamlessly integrated, your customer data is instantly available, and you can effortlessly manage your campaigns across multiple channels. Sounds like … Read more

Competitive analysis helps you gain insights into your competition’s strengths and weaknesses. But what exactly is competitive analysis, and why should you care? In this blog post, we’ll explore the ins and outs of this strategy, its importance, and how to conduct it effectively. No matter your industry, staying one step ahead of the competition … Read more

Content creators captivate audiences and drive results. But what is a content creator exactly, and what does it take to excel in this role? Successful content creators tap their creative sides to engage potential customers and convince them that a brand’s products or services will address the customers’ pain points. Now more than ever, companies … Read more

In the fiercely competitive marketing world, establishing a solid brand identity is the holy grail for your business. Of course, you want your target audience to instantly recognize and associate your brand with unique emotions and experiences.  But how do you create a compelling identity that sets your business apart? And, more importantly, what is … Read more

As a sales professional, you’re always looking for ways to better understand your customers and improve your marketing efforts. One essential tool in your arsenal is market segmentation. By dividing your target market into smaller, more specific groups, you can tailor your marketing strategies, outreach, and campaigns to target better prospects, drive results, and hit … Read more