Barbara Lawson

Did you know that performing a content gap analysis is crucial? As a content marketer, you’re constantly striving to create content that resonates with your target audience and, ultimately, drives conversions. But are you covering all your bases? This is where a content gap analysis comes into play. But what is a content gap analysis, … Read more

Engagement metrics tell you if you’re getting conversions, building customer loyalty, and ultimately driving success. But what are engagement metrics, and why are they important? This article outlines the key types of engagement metrics you should use to track users and customers, along with insights on how to improve them for greater results. How can … Read more

Do you need to love math to excel in marketing? Marketing relies on solid numbers and metrics to support its strategies and decisions — but is math a requirement for success in marketing? In this blog post, we’ll answer the question, “Does marketing require a lot of math?” and explain what math is used for … Read more

The once-dominant strategy of content marketing has recently come under scrutiny, with some industry experts going as far as to question: Is content marketing dead? Are we witnessing the end of content marketing as we know it, or is it simply transforming in response to shifting consumer behaviors and technological advancements? In this article, we’ll … Read more

Lifestyle marketing is a strategy that goes beyond merely selling products; it sells a way of life that people aspire to experience. In this blog post, we will answer the question, “What is lifestyle marketing?” and uncover the secrets behind its success. Learn the psychology behind this tactic and how to create a lifestyle marketing … Read more

Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more

Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more

Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more

Earned media is a game-changer in marketing, providing powerful means for brands to reach and engage with an authentic online target market. But what is earned media, and how can you get more of it for your brand? As the name suggests, this marketing strategy is earned through the brand’s intentional actions, reputation, and customer … Read more

Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more