What Are Engagement Metrics? Definition, Examples, and How to Track

what are engagement metrics

Engagement metrics tell you if you’re getting conversions, building customer loyalty, and ultimately driving success. But what are engagement metrics, and why are they important? This article outlines the key types of engagement metrics you should use to track users and customers, along with insights on how to improve them for greater results. How can … Read more

Is Content Marketing Dead? An Expert Take For 2023

is content marketing dead

The once-dominant strategy of content marketing has recently come under scrutiny, with some industry experts going as far as to question: Is content marketing dead? Are we witnessing the end of content marketing as we know it, or is it simply transforming in response to shifting consumer behaviors and technological advancements? In this article, we’ll … Read more

Local Reputation Marketing: A Comprehensive Guide for Business Owners

what is local reputation marketing

Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more

What Is Total Addressable Market (TAM)? A Complete Guide

what is total addressable market

Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more

What Is a Vanity Metric In Marketing? Definition and Examples

what is a vanity metric

Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more

What Is a Net Promoter Score (NPS)? A Guide to Increasing Customer Satisfaction

what is a net promoter score

Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more