Barbara Lawson 
Whether you’re a seasoned marketer or just starting out, understanding content marketing is essential for creating successful campaigns that reach and engage your target audience. But what is content marketing exactly, and why should you care? Content marketing focuses on creating valuable and relevant content that resonates with your audience, ultimately driving profitable customer action. … Read more
Sales — it’s the beating heart of every business. Yet, traditional marketing tactics aren’t always as effective as you’d like. The average consumer is bombarded with countless ads daily, causing them to tune out or ignore much of the messaging brands put out. What’s the solution? Referral marketing, where customers do the selling for you. … Read more
Direct response marketing helps you generate leads, increase conversions, and build lifetime customer relationships. But getting a customer to act quickly through direct response marketing tactics requires a tailored marketing strategy and the right tools. In this blog post, we’ll answer the common question of what is direct response marketing, and go over tips and … Read more
Top of funnel is a critical phase where customers begin their journey through the sales process, progressively moving closer to choosing your brand. Successfully utilizing top-of-funnel marketing can help steer that decision in favor of your business. This comprehensive article will address the central question: “What is top of funnel?” We aim to provide you … Read more
Curated content is a great way to boost engagement, keep your readers interested, and speed up your social media tasks. Content curation enables you to present engaging, informative, and inspiring content handpicked from reliable sources, freeing up your day and improving your social media presence. So what is curated content, how is it created, and … Read more
Creating and using a content calendar helps you organize your goals, streamline the creative process, and measure long-term success — all while empowering your team with tangible deadlines and specific objectives. But what is a content calendar exactly, and how can you best use one? Here’s everything you need to know to elevate your content … Read more
Guerilla marketing can draw major attention to your business. This marketing strategy is widely used to help promote brands of all sizes in an unconventional way. But what is guerrilla marketing, and could it work for your brand? Learn about this edgy marketing tactic below, including the definition, pros, cons, and examples. Key Takeaways What … Read more
Brand awareness increases your company’s visibility and recognition. But what is brand awareness exactly, and how can you create a strategy to increase yours? A well-crafted brand can help potential customers learn what makes your business unique while also building trust with existing customers. In this post, we’ll explore the fundamentals of branding and how … Read more
Pipeline marketing allows you to keep a continual pipeline of leads. But what is pipeline marketing, and how does it help generate revenue? Keep reading for everything you need to know about this clever strategy. Key Takeaways What Does Pipeline Marketing Mean? Pipeline marketing combines marketing and sales strategies for an omnichannel approach that helps … Read more
Bounce rate can affect website traffic and how well you convert visitors into customers. But what is bounce rate, and how can it impact your business’s success? This blog post will walk you through exactly what bounce rate is, why it matters, and tips for reducing it so that more visitors are exposed to your … Read more