If you’re a website owner, you already know the importance of high-quality content. Great content clearly defines its purpose, answers common questions, engages the audience, motivates them to act, and incentivizes them to share. But how do you know if that page you created has achieved all these things and more, and what does it … Read more
If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest blogging work well, but they aren’t the only options you have. Referral traffic is a great way to keep a steady stream of website traffic to your site, and it’s … Read more
If you’re a publisher or influencer, offering ad space to relevant brands in your industry is a great way to make additional income. But what is a rate card, and how can it help you highlight your strengths and get more advertisers? Keep reading to learn all about how rate cards help you advertise your … Read more
Building a strong backlink profile for your website is key to ensuring high visibility and credibility. In essence, the more high-quality backlinks you get, the more it signals to search engines that others in your niche vouch for your content. But what is a backlink audit, and how can it help you get more organic … Read more
Search engine optimization (SEO) has a bit of a bad reputation. And to be honest, it’s not entirely unearned. Some of these techniques are regarded, both by the Google algorithm and web users, as disruptive, annoying, and downright spammy. But just because this is sometimes the case doesn’t mean it’s how SEO techniques need to … Read more
Sure, you could stumble upon the perfect purchase with a bit of luck — but modern shoppers are doing their homework. Over half of website traffic comes from organic search, making it more important than ever to reign supreme in search engine results. If your enterprise business hopes to grow and succeed online, make sure … Read more
As websites become cluttered with ads, it gets harder for users to find helpful information, and they may quickly lose interest and become banner blind. But what is banner blindness, you ask? Learn everything you need to know about banner blindness, how it impacts web visitors, and what you can do about it. Key Takeaways … Read more
If you’re interested in search engine optimization, you’ve probably heard the terms white hat SEO and black hat SEO. What you may not be familiar with, however, is the term grey hat SEO. So, what is grey hat SEO, exactly, and what are the risks of using it? Keep reading to learn all about how … Read more
Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important? Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more
In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more