Dwell time is an important metric to measure the performance of a website and its ability to engage visitors. Gone are the days when having a website was enough. Search engine optimization (SEO) is now essential to high rankings, traffic, and overall success. Among the various terms used in SEO, one that holds major importance … Read more
Thin content can seriously impact your SEO strategy’s success and hurt your organic search rankings. But what is thin content in SEO exactly, and how can you identify it? In this guide, we’ll discuss the causes and consequences of thin content in SEO, best practices for creating valuable content, skills to master, and everything else … Read more
Mobile-first indexing is here to stay — and for good reason. Mobile devices dominate web traffic, which means businesses must keep up with the changing landscape of search engine optimization (SEO) to reach their target audiences successfully. One such change is the rise of mobile-first indexing. So what is mobile-first indexing? In this post, we’ll … Read more
Earned media is a game-changer in marketing, providing powerful means for brands to reach and engage with an authentic online target market. But what is earned media, and how can you get more of it for your brand? As the name suggests, this marketing strategy is earned through the brand’s intentional actions, reputation, and customer … Read more
Keyword stuffing isn’t as common as it once was — but it still happens more than readers — and Google — would like. So if you’re still adding an excessive amount of keywords to web pages in hopes of getting higher rankings, this guide is for you. This ill-advised practice is known as keyword stuffing, … Read more
When it comes to SEO, featured snippets can provide many advantages to businesses. Snippets appear higher in search engine results than organic listings and are visible above the fold. Not only do they help to increase visibility, but they can also boost click-through rates and help websites establish authority and trust. But what is a … Read more
Crawl budget is essential if you have a website. If you’re new to SEO or have never heard of crawl budget before, don’t worry. In this blog post, we’ll answer the question, “What is crawl budget?” explain why it’s important, and show you how to optimize it for better results. Key Takeaways Crawl Budget Definition … Read more
Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more
Keyword cannibalization can significantly impact your website’s rankings. It can dilute your website’s authority and confuse search engines about which page to rank. So, what is keyword cannibalization in SEO, and how can you prevent it? In this blog post, we’ll discuss some examples of keyword cannibalization and teach you how to avoid it to … Read more
User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective? If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more