What Is Page Authority? A Guide for Website Owners

what is page authority

If you’re a website owner, you already know the importance of high-quality content. Great content clearly defines its purpose, answers common questions, engages the audience, motivates them to act, and incentivizes them to share. But how do you know if that page you created has achieved all these things and more, and what does it … Read more

What Is White Hat SEO, and Why Is It Important?

what is white hat seo

Search engine optimization (SEO) has a bit of a bad reputation. And to be honest, it’s not entirely unearned. Some of these techniques are regarded, both by the Google algorithm and web users, as disruptive, annoying, and downright spammy. But just because this is sometimes the case doesn’t mean it’s how SEO techniques need to … Read more

What Is Grey Hat SEO? The Complete Guide

what is grey hat seo

If you’re interested in search engine optimization, you’ve probably heard the terms white hat SEO and black hat SEO. What you may not be familiar with, however, is the term grey hat SEO. So, what is grey hat SEO, exactly, and what are the risks of using it? Keep reading to learn all about how … Read more

What Is a Marketing Funnel, and How Do You Create One?

what is a marketing funnel

Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important?  Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more

What Are Core Web Vitals? A Guide for Website Owners

what are core web vitals

In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more