What Is Mobile-First Indexing? A Comprehensive Guide

what is mobile first indexing

Mobile-first indexing is here to stay — and for good reason. Mobile devices dominate web traffic, which means businesses must keep up with the changing landscape of search engine optimization (SEO) to reach their target audiences successfully. One such change is the rise of mobile-first indexing. So what is mobile-first indexing? In this post, we’ll … Read more

What Is a Featured Snippet? Definition, Benefits, and Optimization Strategy

what is a featured snippet

When it comes to SEO, featured snippets can provide many advantages to businesses. Snippets appear higher in search engine results than organic listings and are visible above the fold. Not only do they help to increase visibility, but they can also boost click-through rates and help websites establish authority and trust. But what is a … Read more

What Is a Net Promoter Score (NPS)? A Guide to Increasing Customer Satisfaction

what is a net promoter score

Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more

What Is Keyword Cannibalization? Definition, Prevention, and Fixes

what is keyword cannibalization

Keyword cannibalization can significantly impact your website’s rankings. It can dilute your website’s authority and confuse search engines about which page to rank. So, what is keyword cannibalization in SEO, and how can you prevent it? In this blog post, we’ll discuss some examples of keyword cannibalization and teach you how to avoid it to … Read more

What Is User-Generated Content (UGC)? Definition, Benefits, and Strategy

what is user generated content

User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective?  If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more