While you’re probably already aware of the term “market mapping,” do you truly understand the ins and outs of this invaluable tool? As a strategic business leader, you constantly strive to understand the competitive landscape and stay ahead of the curve, which makes effective market mapping essential. In this article, we answer the question “What … Read more
In today’s rapidly evolving world, it’s hard not to wonder if marketing as we know it might eventually become a thing of the past. With technological advancements happening at breakneck speed and consumer behavior shifting in response, it’s only natural to question whether traditional marketing techniques will still hold their ground in the face of … Read more
You’ve likely heard the term “B2B marketing” in various business circles, but what does it mean, and how does it differ from other types of marketing? If you’re in a business that caters to other businesses, understanding the intricacies of B2B marketing is crucial to your success. In this article, we’ll answer the question, “What … Read more
Influencer marketing helps your brand stand out. There’s just too much noise for traditional promotions to make an impact on your customers. But influencer marketing lets you reach new audiences and build trust with potential customers by leveraging the power of social media influencers. But what is influencer marketing exactly, and how can it benefit … Read more
If you’re pursuing a marketing degree, you might wonder if you should consider getting a minor. While a marketing major can open up many job opportunities, having a minor can enhance your skill set and make you stand out in the job market. In this article, we’ll explore the top minors to complement your marketing … Read more
Branded content helps you create content that stands out and leaves a lasting impression. But what is branded content, and how can it benefit your marketing strategy? In this post, we explore the concept of branded content and its valuable role in modern marketing. We dive into the various types of branded content, share tips … Read more
Did you know that performing a content gap analysis is crucial? As a content marketer, you’re constantly striving to create content that resonates with your target audience and, ultimately, drives conversions. But are you covering all your bases? This is where a content gap analysis comes into play. But what is a content gap analysis, … Read more
Boosting your website’s search engine ranking requires mastering two key elements of SEO: content SEO vs. technical SEO. But what sets these two aspects apart, and how can you effectively balance them? This article will delve into the fundamentals of each and explains their significance in achieving optimal results. Discover how to implement a winning … Read more
Engagement metrics tell you if you’re getting conversions, building customer loyalty, and ultimately driving success. But what are engagement metrics, and why are they important? This article outlines the key types of engagement metrics you should use to track users and customers, along with insights on how to improve them for greater results. How can … Read more
Do you need to love math to excel in marketing? Marketing relies on solid numbers and metrics to support its strategies and decisions — but is math a requirement for success in marketing? In this blog post, we’ll answer the question, “Does marketing require a lot of math?” and explain what math is used for … Read more