If you’re searching for the best marketing podcasts to listen to in 2023, look no further. Below is a list of the top 11 that we’ve found after scouring the web and listening to episodes of each show. From general marketing advice to specific tips on SEO, influencer marketing, social media, and content marketing, these … Read more
If you have a website or blog, web traffic is probably always on your mind. Tactics like search engine optimization (SEO), paid ads, and guest blogging work well, but they aren’t the only options you have. Referral traffic is a great way to keep a steady stream of website traffic to your site, and it’s … Read more
Rate cards play a vital role for publishers and influencers looking to buy or sell ad space. But what exactly is a rate card, and how can it highlight your strengths and help you get more advertisers? Learn how rate cards help you advertise your ad inventory and enable you to work with brands your … Read more
Marketing teams use Google Analytics to track and develop their marketing funnels. But what is a marketing funnel exactly, and why is it so important? Learn all about marketing funnels, including the different phases and how to develop an effective one for your business. Key Takeaways What Does a Marketing Funnel Mean? A marketing funnel … Read more
Creating a media kit can enhance your brand’s media coverage and publicity. But what is a media kit exactly? In this article, we will delve into the ins and outs of media kits — providing a comprehensive understanding of what a media kit is, its significance, and how it can elevate your brand’s presence in … Read more
An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business tools like Meta’s Ads Manager. But what is an impression, and are they important to … Read more