Keyword stuffing isn’t as common as it once was — but it still happens more than readers — and Google — would like. So if you’re still adding an excessive amount of keywords to web pages in hopes of getting higher rankings, this guide is for you. This ill-advised practice is known as keyword stuffing, … Read more
When it comes to SEO, featured snippets can provide many advantages to businesses. Snippets appear higher in search engine results than organic listings and are visible above the fold. Not only do they help to increase visibility, but they can also boost click-through rates and help websites establish authority and trust. But what is a … Read more
Crawl budget is essential if you have a website. If you’re new to SEO or have never heard of crawl budget before, don’t worry. In this blog post, we’ll answer the question, “What is crawl budget?” explain why it’s important, and show you how to optimize it for better results. Key Takeaways Crawl Budget Definition … Read more
Net Promoter Score (NPS) is the pinnacle of customer experience metrics. Companies use it as a standard indicator to monitor, evaluate, and enhance customer loyalty. This customer experience indicator helps brands identify the areas they need to improve, making it closely tied to business growth. But what is a Net Promoter Score, and how can … Read more
Keyword cannibalization can significantly impact your website’s rankings. It can dilute your website’s authority and confuse search engines about which page to rank. So, what is keyword cannibalization in SEO, and how can you prevent it? In this blog post, we’ll discuss some examples of keyword cannibalization and teach you how to avoid it to … Read more
User-generated content (UGC) is an incredible way to attract new customers, build loyalty, and create unique experiences. But what is user-generated content exactly, and how can you use it to make your marketing strategy more effective? If you’re looking for fresh, exciting ways to engage your customers, keep reading to learn about all UGC, its … Read more
A compelling brand voice is a vital component of any marketing strategy. It’s how you differentiate yourself from the competition and build brand recognition in the market. But what is brand voice, and how do you create one? In this article, we’ll look at its meaning and teach you how to create a distinctive brand … Read more
What is a Facebook Lookalike Audience? A Lookalike Audience on Facebook can increase conversion rates, decrease ad spend, and improve ad relevance. Keep reading to learn about Lookalike Audiences on Facebook, its benefits, and how to create a custom lookalike audience with this powerful tool. Key Takeaways Lookalike Audience Definition A Facebook Lookalike Audience is … Read more
Evergreen content never goes out of style or relevance, helping you bring in more traffic, leads, and customers long-term. And when it comes to growing your business, the content you create and publish can make all the difference. But how do you know what type of content is most effective? Enter evergreen content. But what … Read more
Search engine marketing (SEM) could be the key to unlocking greater success for your business. But what is search engine marketing exactly, and how can you use it to get more traffic, brand awareness, and leads? In this blog post, we’ll explore the basics of search engine marketing and how understanding it can help you … Read more