The creator economy allows anyone to use technology to monetize their content, skills, and expertise. This concept is not just limited to individuals but also offers an effective way for brands to collaborate with creators. In this blog post, we’ll answer the question, “What is the creator economy?” and explain how it benefits creators and … Read more
Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more
Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more
Retargeting boosts conversion rates and optimizes campaign budgets. In this blog post, we’ll answer the question, “What is retargeting in marketing?” and explain how you can use it to optimize your digital marketing efforts. Learn the different types of retargeting, how the process works, and best practices for success. Key Takeaways Retargeting Definition Retargeting is … Read more
Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more
Influencer outreach has become an essential strategy for businesses of all sizes. But what is influencer outreach exactly? By leveraging the power of influential figures in your niche, you can gain access to a larger audience and create more meaningful connections with potential customers. In this blog post, we’ll explore what influencer outreach is, how … Read more
Dwell time is an important metric to measure the performance of a website and its ability to engage visitors. Gone are the days when having a website was enough. Search engine optimization (SEO) is now essential to high rankings, traffic, and overall success. Among the various terms used in SEO, one that holds major importance … Read more
Thin content can seriously impact your SEO strategy’s success and hurt your organic search rankings. But what is thin content in SEO exactly, and how can you identify it? In this guide, we’ll discuss the causes and consequences of thin content in SEO, best practices for creating valuable content, skills to master, and everything else … Read more
Mobile-first indexing is here to stay — and for good reason. Mobile devices dominate web traffic, which means businesses must keep up with the changing landscape of search engine optimization (SEO) to reach their target audiences successfully. One such change is the rise of mobile-first indexing. So what is mobile-first indexing? In this post, we’ll … Read more
Earned media is a game-changer in marketing, providing powerful means for brands to reach and engage with an authentic online target market. But what is earned media, and how can you get more of it for your brand? As the name suggests, this marketing strategy is earned through the brand’s intentional actions, reputation, and customer … Read more