What Is the Creator Economy? Definition, Types of Creators, and Top Platforms

what is the creator economy

The creator economy allows anyone to use technology to monetize their content, skills, and expertise. This concept is not just limited to individuals but also offers an effective way for brands to collaborate with creators. In this blog post, we’ll answer the question, “What is the creator economy?” and explain how it benefits creators and … Read more

Local Reputation Marketing: A Comprehensive Guide for Business Owners

what is local reputation marketing

Local reputation marketing is becoming increasingly crucial in today’s digital landscape. With customers relying on online reviews and social media interactions more than ever, it’s essential for businesses to have a solid local reputation marketing strategy in place. This comprehensive guide will provide all the information you need to successfully manage and promote your brand’s … Read more

What Is Total Addressable Market (TAM)? A Complete Guide

what is total addressable market

Total addressable market (TAM) helps you estimate your growth potential. It also enables you to understand the total amount of demand in your available market, calculate your revenue opportunity, and even consider the level of competition you’ll face. But what is total addressable market exactly, and how do you calculate it? Keep reading to find … Read more

What Is Retargeting in Marketing? Definition, Benefits, and Types

what is retargeting

Retargeting boosts conversion rates and optimizes campaign budgets. In this blog post, we’ll answer the question, “What is retargeting in marketing?” and explain how you can use it to optimize your digital marketing efforts. Learn the different types of retargeting, how the process works, and best practices for success.  Key Takeaways Retargeting Definition Retargeting is … Read more

What Is a Vanity Metric In Marketing? Definition and Examples

what is a vanity metric

Vanity metrics don’t provide as much value as actionable metrics. In this blog post, we’ll answer the question, “What is a vanity metric?” explain why it’s not always a reliable measurement of success, and tell you what metrics you should focus on instead. By understanding the difference between vanity and actionable metrics, you’ll be better … Read more

What Is Influencer Outreach? The Ultimate Guide for Brands

what is influencer outreach

Influencer outreach has become an essential strategy for businesses of all sizes. But what is influencer outreach exactly?  By leveraging the power of influential figures in your niche, you can gain access to a larger audience and create more meaningful connections with potential customers. In this blog post, we’ll explore what influencer outreach is, how … Read more

What Is Mobile-First Indexing? A Comprehensive Guide

what is mobile first indexing

Mobile-first indexing is here to stay — and for good reason. Mobile devices dominate web traffic, which means businesses must keep up with the changing landscape of search engine optimization (SEO) to reach their target audiences successfully. One such change is the rise of mobile-first indexing. So what is mobile-first indexing? In this post, we’ll … Read more