In 2020, Google rolled out new ranking factors to help site owners improve user experience. They called this update Core Web Vitals, but it didn’t become an official ranking factor until 2021. Regardless, these metrics provide a lot of insight into how users engage with and use web pages. But, what are Core Web Vitals … Read more
Creating a media kit can enhance your brand’s media coverage and publicity. But what is a media kit exactly? In this article, we will delve into the ins and outs of media kits — providing a comprehensive understanding of what a media kit is, its significance, and how it can elevate your brand’s presence in … Read more
Whether it was on a website, personal blog, or news site, you’ve undoubtedly clicked on anchor text many times before — even if you didn’t know what it was called. But what is anchor text exactly, and why is it crucial to optimize it? Here’s everything you need to know. Key Takeaways What Does Anchor … Read more
An impression is one of the most common digital marketing metrics you’ll learn about when trying to attract traffic online. Impressions are among the many types of data collected by search engine tools like Google Analytics and social media business tools like Meta’s Ads Manager. But what is an impression, and are they important to … Read more
Knowing eCPM, also known as effective cost per mille, is important. But what is eCPM, and why is it so important? We’re here to help you understand the definition and take a step toward becoming an advertising expert. Key Takeaways What Does eCPM Mean? eCPM is the ad revenue the publisher generates per thousand ad … Read more
There are several payment models in the world of digital marketing, including cost per click (CPC), cost per lead (CPL), cost per install (CPI), and cost per action (CPA). They all have their uses, but the cost per action is the most promising when it comes to controlling advertising costs and maximizing the return on … Read more
Deep linking improves user experience and increases conversions. But what is deep linking, exactly? And how does it work? In short, deep links are a type of link that, when clicked, sends the user to specific in-app locations or content rather than sending them to a website or web page. Key Takeaways What is Deep … Read more
Knowing your CPC (cost per click) helps optimize your advertising and provides valuable insights into your marketing campaign’s performance. In this article, we’ll answer the question, “What is CPC?” and explain its significance in digital marketing and how it functions as a key performance indicator. Discover how tracking your cost per click in paid advertising … Read more
eCPM and CPM often get confused or misunderstood. In this article, we shed light on the fundamental differences between eCPM and CPM, guiding you through their unique features, use cases, and benefits. By delving into the intricacies of eCPM vs. CPM, you will be better equipped to make informed decisions that enhance your advertising campaign’s … Read more
Whether you’re new to the ever-evolving world of digital marketing or trying to boost the performance of your marketing campaigns, learning about conversion rates is of the utmost importance. So, what is the conversion rate in digital marketing? Why is it important? And how do you calculate conversion rates? This quick guide will answer all … Read more