You’ve probably seen product placement before but didn’t even realize it. But what is product placement exactly, and how does it work? Have you ever watched a movie or TV show and noticed a character using a popular smartphone or drinking a well-known soda brand? Or perhaps you’ve played a video game where a character … Read more
Customer lifetime value (CLV) is an important aspect of modern business. It measures the long-term economic benefits that can be derived from a customer over the course of their relationship with a company. In this comprehensive guide, we’ll answer the question of what is customer lifetime value and teach you how to develop effective marketing … Read more
Keyword research enables you to get more organic traffic and customers. But what is keyword research exactly, and how do you use it to bring in valuable business traffic? It doesn’t matter how good your website is at promoting your products and converting customers if no one ever visits it. This is where keyword research … Read more
Direct response marketing helps you generate leads, increase conversions, and build lifetime customer relationships. But getting a customer to act quickly through direct response marketing tactics requires a tailored marketing strategy and the right tools. In this blog post, we’ll answer the common question of what is direct response marketing, and go over tips and … Read more
Hashtags help you expand your reach and gain new followers. But what are hashtags exactly, and should you be using them too? In this beginner-friendly guide, we’ll discuss what hashtags are and how they can help your business grow. We’ll also explore some tips for creating effective hashtag campaigns that get results. You’ve probably seen … Read more
UTM tags can help you get more out of your online marketing campaigns. These snippets of code allow you to track your site’s traffic by source. UTM tags provide valuable insights into the marketing performance of a website, helping you make informed decisions about your online marketing strategies. With UTM codes, you can track where … Read more
Top of funnel is a critical phase where customers begin their journey through the sales process, progressively moving closer to choosing your brand. Successfully utilizing top-of-funnel marketing can help steer that decision in favor of your business. This comprehensive article will address the central question: “What is top of funnel?” We aim to provide you … Read more
Your website visitors’ experience depends on your site’s layout and design quality. But if the formatting suddenly shifts off-screen, your frustrated users may go elsewhere for their information. Fortunately, the Cumulative Layout Shift (CLS) metric, which is part of Core Web Vitals, tracks these events to help you stay on top of any website layout … Read more
Understanding the buyer’s journey allows you to customize your marketing funnel, content, and sales processes for the buyer. But what is the buyer’s journey from lead to customer, and how can you tailor your sales and content to match? In this article, we will explore the prospective customers’ path from the buyer’s perspective and highlight … Read more
Curated content is a great way to boost engagement, keep your readers interested, and speed up your social media tasks. Content curation enables you to present engaging, informative, and inspiring content handpicked from reliable sources, freeing up your day and improving your social media presence. So what is curated content, how is it created, and … Read more